How to Brief an AI UGC Ad Order (So You Get It Right the First Time)

None of this needs to be a formal document. A few lines in an email or a form response is enough. The brands that send this upfront almost never need a second round of revisions, and the ones that skip it usually do.

The fastest way to get a scroll-stopping AI UGC ad is a good brief. The slowest way is sending your product photo and hoping for the best. Here is exactly what to hand your creative team before you place your next order, so the first draft is the one you actually use.

Stock photos scream generic. Send 3 to 5 clear photos of the actual product from a few angles, in good lighting, on a plain background. If it has a distinct texture, color, or size detail that matters, call it out. This alone is the biggest lever for how real the final ad looks.

Awareness, consideration, or a hard sell all need different pacing and different hooks. Tell us the goal, the platform (TikTok, Reels, Meta feed), and if you have one, an example ad you like the energy of. If you skip this, we default to a scroll-stop hook plus a clear product demo, which works for most first orders.

Platform and aspect ratio (9:16 for TikTok/Reels, 1:1 or 4:5 for feed), any brand fonts or colors to match, words or claims we cannot say, and how many revision rounds you expect to use. None of this is exciting, but it is the difference between one round of edits and four.